Zeex in the News

Probably the biggest obstacle to the uptake of coins like Bitcoin and Ethereum into the real economy is the lack of opportunities to spend it.

Zeex, has developed a solution that allows you to store and manage many of your cash assets in one secure location, offering unique security, privacy, and ease of use.

Giftery partnered with Zeex to help create a decentralized, cryptocurrency powered shopping ecosystem.

Zeex is the blockchain-based counterpart of its sister company and seed investor Zeek. Founded in 2014, Zeek established itself as a key player in the $600-billion corporate currency industry. By 2017, it has sold more than 1 million gift cards of top tier retailers including Amazon, Adidas, Nike, and Sainsbury.

Take Starbucks as a use case. A customer will simply leverage a mobile wallet within the Zeex ecosysytem. They choose the company, make sure the money is all in place, open up a barcode and the cashier then scans the phone. Boom. The customer waits a bit for the latte, having paid the same amount of money as someone with fiat.

Zeex has a clear, simple concept with a token whose value is immediately clear; it has attracted the attention of some valuable and experienced partners

Payment and delivery are validated simultaneously via the blockchain. Zeex leverages ECIES from the Ethererum platform so that purchasers can access their own private currency data even when it is still fully concealed from the public in the blockchain. Cryptocurrency is delivered into the real world securely and privately, empowering users to shop where they're already shopping.

This solves an issue that has plagued Bitcoin since its inception – namely, the inability to use the legacy cryptocurrency to purchase goods across a wide variety of merchants. Rather than being simply another payment site that accepts Bitcoin or Ethereum, Zeex provides an actual retail ecosystem with real world applications through their use of a custom token.

"According to CoinMarketCap, the collective cap for digital currencies is near $250 billion, and at times, this number has exceeded $800 billion. While these digital currencies are exciting and valuable, many people don’t have a way to actually use their currencies. It can be difficult to convert crypto assets to fiat money, so investors often can’t use their digital currencies to go shopping. In other words, there are a lot of people with digital currency and a narrow outlet for using it. Strategic retailers can tap into this potential to best cater to younger generations and their spending habits. For example, several blockchain-based platforms allow customers to purchase gift cards with cryptocurrencies."